What does Pride mean to you?

EIMI from Wella Professionals is proud to join Pride of London as an official 2018 partner. EIMI believes beauty comes from diversity and grows with individuality. The professional hair salon brand wants the partnership to help bring confidence and the joy of expressing your beauty, your way, how you want, independently of who you are.

“We are very happy to be a sponsor to Pride of London this year and believe the values of Pride of London are perfectly encapsulated by our salon partners who use the craft of hairdressing to help express the beauty of diversity’ says Sheila Jackson, Education & Events Director Coty Professional Beauty

Prior to Pride of London Parade EIMI will launch two of their bestselling products; Sugar Lift and Pearl Styler in limited edition rainbow coloured packaging in salons across the UK and Ireland.

EIMI will also host a pop up shop in partnership with Pride of London on Monday 18th of June in Soho. The pop up shop will offer blow dry appointments to the public for a suggested donation, all proceeds of the pop up going to the Pride Association.

“We are very proud to be part of an industry that is full of passionate hair creators who every day help people express their individuality as they want, independently of who they are. We hope that EIMI, through the partnership with Pride of London, will bring confidence and joy for more people to express themselves as they want” says Kyle Karim, Wella Commercial Director, Coty Professional Beauty

Pride of London now attracts over a million people to central London each year, having grown in scale and ambition to become one of the world’s largest Pride events. It provides a platform to campaign for extension of LGBT+ rights and acceptance at home and abroad. This year’s Parade through the capital will take place on the 7th of July 2018 with around 50 Wella staff expected to be a part of the Pride Parade.

#WELLAPRIDEUK

#SHOWYOURPRIDE

For each Wella Professionals EIMI limited edition product produced Wella donates £0.05 to support the Global Citizen Charity.

Wella Professionals EIMI Pearl Styler RRP £11.30, Wella Professionals EIMI Sugar Lift RRP £10.80