3 Ways to Wear It: Low ‘Dos for Party Season

Before styling a low ‘do, it’s essential to create the perfect canvas for the hair. Apply EIMI Body Crafter to roots for volume, then smooth EIMI Natural Volume Mousse through mid-lengths to give stands more grip. If the hair is naturally very straight, tong the ends using Wella Professionals Pro-Curl Conical to add texture, which will make hair more manageable during styling.

Style a super-sleek ‘do, a la Kim Kardashian West, who’s been all over the low ‘do trend. Her look is sleek, centre-parted, and packed with shine for that effortless-glam finish. To create the look, use a pintail comb to perfect the strong parting, and press EIMI Shape Shift over flyaways using the palms of your hands to keep a smooth shape. Next, tie hair into a low ponytail, before twisting hair around the base of the pony so the ends are hidden. Fix with hair pins and a spritz of EIMI Super Set to finish the look.

Add braids to the super-sleek look if you’re going for a style that’s a little more intricate. There are two ways you can do this: by braiding along the hairline before you create the pony, or by plaiting the ponytail itself, then twisting it into a bun. Braids require extra grip if you want them to stay in place, so use EIMI Ocean Spritz as a prep product that will give strands instant, pliable texture.

The humble ponytail has had a makeover. As seen on Beyoncé, the low pony has been reinvented as the sleek, oh-so-chic party hair for every cool girl this season. Plus, it’s so easy to do; tong hair into loose waves to add texture, then brush back and secure at the nape of the neck with a tight band. This is a style you can really play with, whether you tease a few tendrils free, add a festive hair accessory, or conceal the band by wrapping a one-inch section of hair around it. Lend hold with EIMI Flexible Finish for a look that’s completely party-proof.