THE WELLA PROFESSIONALS X STYLE DU MONDE COLLABORATION

Styling Trends

For the 2017 series of fashion weeks, Wella Professionals has enlisted Acielle, world-renowned street style photographer and creator of the blog Style Du Monde.

In a world where digital media brings fashion week far beyond the catwalk, Acielle’s work is more than just social media snaps – it’s high level art that not only provides beauty and joy to the fashion lovers of the world, but dictates the up and coming trends for fashion, beauty, and hair. Her Instagram following surpasses 367k followers, and her work has been featured on Vogue.com, in the New York Times, InStyle, and more.

EIMI’s A-Z of street hairstyle (link to the EIMI A-Z landing page) celebrates leading street style stars from the fashion capitals of the world: New York, London, Milan, and Paris. The looks are hand selected from the urban trendsetters who represent the fashion-forward, cutting edge cool of EIMI, and then showcased in a visual index of hair trends to serve as guide and inspiration.

For EIMI, partnering with Acielle seems a match made in heaven. Her artistic sensibility, extensive influence, and keen eye is the ethos of EIMI’s A-Z street hairstyle index. The looks captured by Acielle is indexed in the EIMI alphabet with a step-by-step guide for recreating them using the full styling range. Always looking for the latest in high fashion hair looks, EIMI and Acielle have worked together to create one trend-setting package of hair looks that represent the next big thing in fashion.