When colored hair is deeply damaged, ULTIMATE REPAIR Shampoo is the answer. The rich, luxurious lather delivers a skincare-inspired blend of AHA and Omega-9, which cares for strands from the inside out. This dream duo kick-starts the bond rebuilding process to restore strength, smoothness and shine, then rinses completely clean to leave straight, wavy, curly and coily hair feeling fresh and sumptuously nourished.
Use it with: The complete ULTIMATE REPAIR regimen. First, your client should apply the ULTIMATE REPAIR Conditioner to just shampooed hair, focusing it through the mid-lengths and ends, where hair tends to be most damaged. Then, after towel drying, advise them to mist Miracle Hair Rescue from root to tip. The leave-in treatment repairs damage in just 90 seconds**, leaving your client with 12x smoother hair*** and 99% less breakage***.
Can I Use a Clarifying Shampoo on Colored Hair?
Just like your skin sometimes needs a facial to hit the ‘reset’ button, your client’s hair may call out for a deeper cleanse when it’s feeling overworked. A clarifying shampoo is the answer to ridding strands of product build-up or excess oil, but is it almost too effective for colored hair? In other words, could it strip out your client’s dream shade?
The goal of a clarifying shampoo isn’t to protect colored hair, so your client won’t want to use one too often. However, as a once-in-a-while treatment, it will give their roots the detox they crave, but not so much that it will affect their color. Their favorite color-safe shampoo should be enough to leave their hair clean and purified from day to day, then they can reach for their clarifying shampoo when signs of build-up appear.
Recommend your client tries INVIGO Balance Aqua Pure Purifying Shampoo, which whisks away impurities, oil and pollutants for purified strands from root to tip. By working it into the roots of wet hair then letting it run through the lengths, they refresh the scalp, while giving the rest of the hair a gentler (yet still effective) cleanse.
3 More Color-Boosting Tips For Hair Wash Day
When hair wash day arrives, small updates to your client’s routine can help their color stay intact for longer. Here are the tips they need to start following now…
1. Turn Down the Water Temperature
Washing with too-hot water can open up the hair cuticle, allowing the pigment inside to escape and causing your client’s color to fade faster. Meanwhile, all that heat can be drying on strands, resulting in dullness and hair damage. That’s why you should recommend your client turn the temperature down when they wash their hair, so they’re lathering up with lukewarm water only.
2. Use a Shower Filter
While the Wella Professionals shampoos all feature the Metal Purifier, clients living in areas where the water is extra hard (meaning extra polluted) may want to fit a filter to their shower head too. This will give their strands even more protection against the damaging effects of metals in their hair.
3. Follow with Conditioner
To keep their colored hair looking healthy and shiny from one wash to the next, advise your client not to skip the conditioning step. By applying one after every shampoo, and treating strands to weekly hair masking, they give their shade the best chance of a long lifespan – with a boost of radiance too.
Looking for more ways to help your client care for their hair? Discover our complete collection of Hair Care Guides, featuring tips for every type and concern.
* When using Structure+ Mask.
** When using ULTIMATE REPAIR Miracle Hair Rescue.
*** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo.