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Wella Stories

Photo of woman after having gray hair covered using Wella Professionals.
Color 21.07.2020

All You Need to Know About Gray Coverage

#GrayHair #GrayCoverage

Did you know? The number one reason gen X clients go to the salon is to cover gray hair, hoping to achieve subtle, natural, flawless coverage. It’s an individual choice and there’s no right or...

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Side profile of woman with blonde babylights, created using Wella Professionals.
Techniques Color 15.07.2020

This is How to Cover Gray Hair with Highlights

#GrayHair #Highlights #GrayCoverage

When clients start to see gray hair coming through, they typically choose one of three options: enhancing the silver, leaving it be or opting to cover gray roots. If they’re in the latter group...

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Back of woman’s head with long, ash blonde balayage, created using Wella Professionals.
Formulas Color 26.06.2020

How to Cover Gray Roots: 9 Pro Tips for Colorists

#GrayHair #GrayCoverage

As a colorist, you can never know too much about how to cover gray roots. Although not everyone wants to hide their grays, coverage is the number one reason why clients start coloring their hair,...

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Back of woman’s head with long, loosely-curled, brunette hair, created using Wella Professionals.
Color 29.05.2020

Revealed: The Best Way to Cover Gray on Dark Hair

#GrayHair #GrayCoverage

Gray roots are no bad thing. Almost all of us will have (at least) a scattering of silver strands, and it’s down to us whether we choose to embrace them or get them covered up. It’s the same for...

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Back of woman’s head with long, wavy, silver hair, created using Wella Professionals.
Color 26.02.2020

7 of the Best Colors to Cover Gray Hair

#GrayHair #GrayCoverage

When it comes to gray hair, there’s no wrong or right; you can embrace those shimmering silver strands or seamlessly blend your roots away with the help of a colorist. If you’re going for the...

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