Let Your Hair Do the Talking with NEW Color Fresh CREATE

Color Trends

Be bolder and braver than ever with hair. That’s our New Year’s resolution for 2018, which is why we’re kicking off the year with the launch of Wella Professionals Color Fresh CREATE. If you thought pastel looks were daring, brace yourself for this semi-permanent palette of 12 pure vibrant hair colors (plus one clear shade) that help you to achieve this season’s rainbow hair trend.

Wella Professionals Color Fresh CREATE Shade Range
Wella Professionals Color Fresh CREATE Coral Hair
Wella Professionals Color Fresh CREATE Blue Hair
Wella Professionals Color Fresh CREATE Shade Range

“What I love about the arrival of Color Fresh CREATE is I now have the ability to expand my color communication in more imaginative ways. Every hue in the portfolio is richly saturated and has a unique personality that provokes the next level of artistry for me. I’m inspired to want to get to know each character and what they’re capable of alone, together, or in ways unimaginable!” - Sonya Dove, Wella Professionals Global Creative Artist