Professional Hair Color Formulas

From classic shades like blonde or brunette to the latest trending hair colours or sophisticated blends, find all the formulas you need along with our top tips for application.

Showing 24 of 110 results
Back of woman’s head with long, wavy, tousled, beach blonde hair, created using Wella Professionals.
Formulas Color Styling

Beach blonde shades and tousled lengths. Can you name a better duo? They’re...

Back of woman’s head with long, wavy, tousled, beach blonde hair, created using Wella Professionals.
Formulas Color Styling

Beach blonde shades and tousled lengths. Can you name a better duo? They’re...

Close up of Brown Sugar Hair
Formulas Color Trends

Want to bring a rich and smooth touch to your clients? Try out these Brown...

Close up of Brown Sugar Hair
Formulas Color Trends

Want to bring a rich and smooth touch to your clients? Try out these Brown...

Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

Side profile of woman with beach blonde, wavy hair, created using Wella Professionals.
Formulas Techniques Color

If, over the past year, you (and your clients) have been missing...

Collage of balayage bob hairstyles, created using Wella Professionals.
Formulas Techniques Color Styling Trends

What do you get when you merge the hottest highlighting technique with this...

Collage of balayage bob hairstyles, created using Wella Professionals.
Formulas Techniques Color Styling Trends

What do you get when you merge the hottest highlighting technique with this...

Back of woman’s head with dark brown hair and gray highlights, created using Wella Professionals.
Formulas Color

Gray brown hair is fast becoming one of 2021’s hottest hair color trends –...

Back of woman’s head with dark brown hair and gray highlights, created using Wella Professionals.
Formulas Trends

Looking for the most creamy, cotton candy hair color formulas to give to...

Formulas Trends

Looking for the most creamy, cotton candy hair color formulas to give to...

Sunset Blonde Hair
Formulas Color

Want to bring a vibrant and hot touch to your clients? Try out these Sunset...

Sunset Blonde Hair
Formulas Color

Want to bring a vibrant and hot touch to your clients? Try out these Sunset...

Back of woman’s head with long, wavy, pastel rose gold hair, created using Wella Professionals.
Formulas Color

Pretty in pastel pink is the vibe for summer ‘21, as clients turn to fun,...

Back of woman’s head with long, wavy, pastel rose gold hair, created using Wella Professionals.
Formulas Color

Pretty in pastel pink is the vibe for summer ‘21, as clients turn to fun,...

Formulas Color Trends

Want to bring a colorful and radiant touch to your clients? Try out these...

Formulas Color Trends

Want to bring a colorful and radiant touch to your clients? Try out these...

Back of woman’s head with long, wavy, rooted blonde hair, created using Wella Professionals.
Formulas Color

It’s official: dark roots on blonde hair are back. After 12 months of on-off...

Back of woman’s head with long, wavy, rooted blonde hair, created using Wella Professionals.
Formulas Color

It’s official: dark roots on blonde hair are back. After 12 months of on-off...

Collage of frosted chestnut hair, created using Wella Professionals
Formulas Color Trends

Want to bring a lush and elegant touch to your clients? Try out these...

Collage of frosted chestnut hair, created using Wella Professionals
Formulas Color Trends

Want to bring a lush and elegant touch to your clients? Try out these...

Formulas Color Trends

Want to bring a soft and smooth touch to your clients? Try out these Cream...

Formulas Color Trends

Want to bring a soft and smooth touch to your clients? Try out these Cream...