1. Perfect a Post-Color Care Routine
This one’s a given. Blonde highlights are only as good as the aftercare that goes into them, which is why every new blonde needs INVIGO Color Brilliance Color Protection Shampoo in their kit. Then, tailor one of our pigment-depositing conditioners to their shade, recommending the Color Fresh Mask in Pearl Blonde or Lilac Frost for cool blonde highlights, and Golden Gloss for warmer blondes. Used once per week – or whenever your client needs to keep brassiness at bay – the mask is applied from root to tip, left to develop for 10 minutes, then rinsed. It’s as easy as that.
Strawberry blondes could try mixing a blonde-enhancing conditioner with Colour Recharge Red Conditioner. Meanwhile, those with blonde highlights on a brunette base should blend their blonde treatment with a brunette booster, like Colour Recharge Warm Brunette Conditioner (on warm-toned hair) or Colour Recharge Cool Brunette Conditioner (on cooler locks).
2. Cool Down on Heat Styling
All colourists know that excessive heat styling can fade a new hair hue and turn blonde highlights brassy. That’s why it’s a good idea to remind clients they should tone down the straightening, curling and blowdrying. For when they do need to turn up the heat, recommend EIMI Thermal Image heat protection spray, misted from roots to tips to keep strands safeguarded. A must-have.
3. Get the (Hair) Gloss
Nothing keeps blonde highlights looking fresher than a hair gloss treatment: a service that removes brassy tones and brightens between colour appointments – all in the space of a lunch break. The speedy process sees Koleston Perfect permanent hair colour diluted with Welloxon Perfect 1.9% and INVIGO Color Service Post Hair Color Treatment for a hint of a tint and a dose of shine.