EIMI from Wella Professionals is proud to join Pride of London as an official 2018 partner. EIMI believes beauty comes from diversity and grows with individuality. The professional hair salon...
The perm is back – but not as you know it. Unlike the mega-voluminous Madonna mane of the eighties, the modern take on this curly-haired look is all about effortless, natural-looking waves. And,...
‘Messy bun and getting stuff done’ is everyone’s favorite hair meme, but AW17’s latest trend could be turning the saying on its head. Forget gravity-defying high twists and tousled topknots - this...
Fringes are back. From Joan Smalls to Jessica Biel, super short fringe cuts and eyebrow skimming styles have been seen on everyone, with even Beyoncé sporting a faux fringe to get the look. The...
Switching to a sun-kissed hair color isn’t just a summer move. This season, wintery shades of blonde are trending, whether cool and icy or warm and golden. While frost-filtered hues and platinum...
