1. It Gives You That Color Fresh Finish
If you’ve tried Wella Professionals’ color portfolio – from demi-permanent to permanent color – you’ll know how glossy, rich and lustrous the finish can be. The Color Fresh Mask gives a similar effect, helping to maintain or transform your salon hue with megawatt shine and a dose of temporary pigment.
2. It Fades True to Tone
Unlike other temporary and semi-permanent colors, the Color Fresh Mask fade true to tone, meaning the hue you choose will maintain the same color direction as it gradually washes out. It simply becomes softer and subtler over time. Plus, because it’s so gentle on locks, you can use it every week. We recommend adding it to your weekly pamper routine for a quick pick-me-up.
3. It Truly Cares for Hair
This is the kindest color you could choose for your hair. It’s a silicone-free, zero-damage formula that treats your strands to a cocktail of rich moisturizers, from argan oil to avocado oil. The Color Fresh Mask also reduces hair breakage during combing, with the cuticle-smoothing power making strands ultra-manageable. Plus, it’s free from animal-derived ingredients.
4. It’s Super-Quick and Super-Easy
Giving you visible results in just 10 minutes, the Color Fresh Mask is ultra-speedy, with a creamy consistency that makes it easy to apply. This means it’s ideal for first timers who are looking to upgrade their shade.
Watch the video below to see how..